6 Reasons Why Referred Customers Are Your Best Customers

The customers you acquire through referrals are your best customers. How do we know?

6 Reasons Why Referred Customers Are Your Best Customers

We’ve examined the data from Extole customers that use our referral marketing platform and from independent academic research to draw a holistic picture of The Referred Customer. It identifies the 6 key reasons why referred customers are best. Here’s the skinny:

  • Referred customers are more loyal (higher NPS, less likely to churn)
  • Referred customers spend more (higher LTV and AOV)
  • Referred customers refer more new customers themselves

Click the infographic above to enlarge it and see the complete picture of the referred customer.

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