Next week, Extole is hosting its inaugural Social Advocacy Summit during Social Week in NYC. This is an incredibly exciting time for us here at Extole, as social media has forever changed the way brands market. As social networks have evolved, so have the ways people share, consume and discover brands and products. Consumers have now become brands most influential stakeholders – driving a corresponding transformation in social marketing. Our Summit will focus on this transformation and how social advocacy is driving the next generation of social marketing. We’ll cover the impact of Facebook’s Open Graph, the convergence of media types and how to measure social marketing ROI.
Kicking off the Summit, the keynote will feature our very own CEO, Brad Klaus and Altimeter Principal Analyst, Brain Solis. The half-day Summit will also feature panels on the ROI of social media marketing and the convergence of owned, earned and paid media types with participants from Altimeter, Facebook, Conde Nast, Citi, Seamless, WOMMA, Digitas, Optimal, Inc., VivaKi and Pottery Barn Kids.
The Summit will be held in the heart of Chelsea at the historic Altman Building. If you’ll be in New York and would like to join us in person on October 17th from 3 – 7:30 PM EST, please request an invite HERE. For everyone else, please join our live coverage of the Summit HERE.