The impact of social on search has been a hot topic here at Extole. As search engines continue to roll out changes to their algorithms and incorporate social content, our Consumer-to-Consumer (C2C) social marketing solution becomes ever more important as brands will need to partner with a social platform that encourages consumers to create and share content around brands.
Angela Bandlow, our VP of Marketing here at Extole, was just featured in Social Times for her article, “Social’s Impact on Search – It’s All About Content.” The article outlines Google and Bing’s recent changes to their search engine algorithms and the affects they will have on brands and their search engine result placement (SERP). The new changes continue to put emphasis on marketers need to implement social initiatives that facilitate the creation of consumer-generated content.
Below are the topics addressed in the article:
• What does this mean for brands?
• What different initiatives can brands launch in order to tap into the power of their consumers and improve their rankings?
• Why are social referral programs so important?
The bottom line: social referral programs that drive consumer-generated content are a must have as social & search continue to converge.
To read the full Social Times, “Social’s Impact on Search – It’s All About Content,” please click HERE.