eMarketer published an article this week titled “Most Consumers Still Don’t Talk About Brands on Social Sites“. The article highlights that while most marketers leverage Facebok and Twitter to communicate with customers, not nearly as many consumers comment about these companies and brands on social sites. Check out the article for more details on the research from AYTM.
The key takeaway of the eMarketer article is that Consumers are using social media more and more, and brands are on these social networks and willing to interact there. Getting consumers to discuss brands and products in their status updates and tweets is a challenge, but if they start to do so, it could continue to increase the influence that social media has in learning about new products and services.
This is a topic that is near and dear to our hearts here at Extole. We’re in the business of enabling Consumer-to-Consumer (C2C) Social Marketing for brands. We help brands turn their existing customers into social advocates who, in turn, promote the brand and products to friends across their social graphs. Essentially, we’re harnessing the power of word of mouth marketing with social referrals that drive highly qualified new customers and sales. At the same time, these advocates are generating consumer content – posts, tweets, and recommendations – about the brands and products, which boosts traffic, awareness, and social SEO. Find out more about Extole’s C2C Social Marketing Platform today and get your customers talking about your brand on social sites!