Yesterday, one of our lighthouse customers, American Giant, came to Extole HQ for our joint webinar, “American Giant Drives 10% of Transactions with Extole’s New Referral Marketing Technology.” American Giant’s VP of Sales and Marketing, Don Pillsbury, joined Extole’s Product Marketing Manager, Sarah Crnkovich, to discuss how American Giant uses referral marketing as an acquisition tool.
The webinar featured a live demo of American Giant’s referral marketing program utilizing Extole’s new referral marketing technology and highlighted best practices. Don shared with the audience how easy it is to customize the American Giant program and optimize it for success. He even mentioned that “referral marketing will always be a part of American Giant’s marketing mix… tapping into existing customers to drive new customers is a no brainer.”
To hear more about what Don had to say and understand how referral marketing creates a powerful acquisition channel, check out the webinar replay “American Giant Drives 10% of Transactions with Extole’s New Referral Marketing Technology” today.