This week Facebook added yet another way friends can make recommendations in its Places application. Now Facebook users can go beyond the check-in (itself an implicit endorsement of a venue) to explicitly recommend a place in one click.
Facebook is clearly aware of the power that friends have on retail; the deal it did last month with Microsoft’s search service Bing allows Facebook friend check-ins to be highlighted directly within Bing’s search results. And, given the rate at which pages are being Liked on Facebook, businesses will need to develop new ways to foster friend-level recommendations for their services.
The Facebook platform is constantly evolving, developing richer social experiences for brands to grow their presence and their customers. As one of Facebook’s select Preferred Developer Consultants, we ensure our clients have the best solutions in place to take advantage of these constantly growing opportunities.