A top trending social media marketing software these days is referral platforms. Retailers, like Hanna Andersson, are acquiring better customers and more revenue with refer-a-friend campaigns.
What's key is that referrals help tie ROI to your social media channels and capitalize on your follower base. As a marketer, you are forced to prove your spend and with referral you can.
Here's what Hanna Andersson's refer-a-friend campaigns have done for them:
- Acquired over 25% of their new-customer acquisition goal for the year in two months
- Recouped investment cost in a month
- Are visible on the web, on mobile, and in catalog
- Convert on more than 20% of friend clicks
Check out our case study for the full story of Hanna Andersson's referral program success.