Add Advocate Pictures for More Personal Referrals
Personalization is about individuality and person-level insights. Referral marketing is a marketers key tool on the path to hyper personalization.
June 9, 2016
Personalization is about individuality and person-level insights. Referral marketing is a marketers key tool on the path to hyper personalization.
Referral marketing has placed the reigns of word of mouth solely in the hands of the marketer, providing a clear path to driving revenue.
It’s easy to confuse referral and affiliate— both drive new customers to you through a separate third party. But while affiliate is motivated by a predetermined financial arrangement, referral leans on personal relationships between friends and families to build increased engagement with a brand.
The Extole team will be at eTail West 2016 in full force. Come check out the best in retail marketing and Extole CEO Matt Roche and other marketing leaders discuss what the future of eCommerce holds.
People often think that referral programs give money away for free, and push customer acquisition costs higher—but this couldn’t be further from the truth.
Amazon’s referral program, previously only to be found buried deep inside settings, is now being presented as an ad to Amazon shoppers inside of the mobile app, encouraging them to refer their friends.
Announcing the finalists for the Advocacy and Customer Experience Award: Casper, HotelTonight, and Uber. The first of its kind to recognize refer-a-friend programs that do it right.
They’re they go again. Amazon has now kicked your marketing plan square in the teeth. Remember today.
When a referral program doesn’t feel personal, it ends up having the same effect as your other marketing strategies, missing out on the distinct benefits that referrals bring to the table. Airbnb does some personalization, and misses out on others. See how.
