
8 Ways to Test Your Customer Referral Program to Help Maintain Effectiveness
Once you launch a customer referral program, don’t let it run indefinitely without any changes. Just like you test ads and test your products, test

Once you launch a customer referral program, don’t let it run indefinitely without any changes. Just like you test ads and test your products, test

Four ways to turn your loyalty program into an advocacy machine that refills the top of your funnel.

We are in the midst of an educational renaissance made possible by rapid changes in technology and society. For nearly a decade, growth in online

Referral marketing still reigns supreme as the most trusted form of advertising, with consumers 83% more likely to purchase a product after hearing about it

The fintech industry continues to boom, with banking app revenue growing by approximately 88% from 2020 to 2021. But with this heightened consumer interest comes increased

A year before Monzo—a revolutionary online bank that was going to change the banking industry—launched, only 16% of customers of traditional banks in the UK

While the average year-on-year growth rate for companies is between 15 to 45 percent, the PayPal referral program helped the company hit an astonishing average

With many schools fully or partially reopening after COVID-19 lockdowns, back-to-school shopping has taken on new significance for students, parents, and teachers who are eager

Uber, Robinhood, Airbnb, and PayPal are drastically different companies but have one thing in common—they grew exponentially because of their referral programs. They used their