4 Ways to Turn Occasional Customers into Loyal Followers
Are you still thinking of your brand as a “brick-and-mortar store with an online shop”? Or maybe “an online retailer with some physical locations”? It
February 22, 2017
Are you still thinking of your brand as a “brick-and-mortar store with an online shop”? Or maybe “an online retailer with some physical locations”? It
There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a new frontier in product recommendations.
Just when you thought you figured out social media, everything changed again. Consumers—especially millennials—are showing a clear preference for private messaging as opposed to mass
Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a
In a lot of ways, it seems crazy that Tesla can even compete in the auto market without the billion dollar ad budgets, dealership networks,
Retailers need referral marketing now more than ever if they want to compete in e-commerce. The reason is that one company is completely dominating the
By breaking refer-a-friend down into core numbers, you can learn quickly, iterate often, and keep the program constantly improving. Here are the best A/B tests to optimize the referral journey.
Neither celebrities nor influencers can foster personal connections with your brand like a friend or family member. That’s why a referral is the pinnacle of personalized, genuine marketing.
