How Monzo Crowdfunded a Bank Using Relationship Marketing
A year before Monzo—a revolutionary online bank that was going to change the banking industry—launched, only 16% of customers of traditional banks in the UK
November 12, 2021
A year before Monzo—a revolutionary online bank that was going to change the banking industry—launched, only 16% of customers of traditional banks in the UK
Sponsored content—or SponCon—was the modern-day marketer’s genius alternative to traditional ads. SponCon mimics native content to look organic so that it doesn’t disrupt the user
While the average year-on-year growth rate for companies is between 15 to 45 percent, the PayPal referral program helped the company hit an astonishing average
With many schools fully or partially reopening after COVID-19 lockdowns, back-to-school shopping has taken on new significance for students, parents, and teachers who are eager
Uber, Robinhood, Airbnb, and PayPal are drastically different companies but have one thing in common—they grew exponentially because of their referral programs. They used their
Industry disruption is difficult to imagine and even more difficult to achieve, especially in a traditional space like the financial industry. While many financial technology
Referral marketing is one of the fintech industry’s most powerful user acquisition tactic. Most banks and fintech companies have started using it to gain leads and loyal customers.
The most effective advertising comes from word-of-mouth marketing, according to a Nielsen report. A referral sale, which takes advantage of word-of-mouth marketing, is the purchase a customer makes as
Everyone likes getting gifts, but sometimes giving them can be just as rewarding. That’s what nominate-a-friend programs do: put your customers in the position to