Our latest ideas on advocacy and customer engagement
Paid, Earned, Or Owned Media: What Really Matters
Blog posts and webinars are proliferating about the distinctions between paid, earned and owned media. Some are calling it the…Read More >
The Temptation of Fast And Easy
Last week we looked at how one of our clients, SendGrid, drove significant acquisitions and conversions using the power of its…Read More >
Take a Dive Into Your Social Graph!
As marketers allocate more dollars to social, they are raising the bar for what they want from these investments. We’ve already…Read More >
You Don’t Have To Just Check In….
This week Facebook added yet another way friends can make recommendations in its Places application. Now Facebook users can go beyond the…Read More >
Building Your Facebook Presence: The There There
Despite continuing debate regarding what kinds of metrics make the most sense for social, marketers are increasing their Facebook spend. The objective driving…Read More >
How Do Our Referrals Actually Work?
Last week you got a glimpse at our iPad2 giveaway as one example of how our referral programs work. Our…Read More >
F-Commerce: It’s Not Just About Facebook
Shop.org, the online retail division of the National Retail Federation, and web measurement firm comScore Inc. released a study last week which…Read More >
The Like Land Grab
This week, Facebook shared with the TechCrunch Disrupt audience that over 50 million Likes are generated for brands every day. This has…Read More >
How to Build – and Leverage – Your Brand’s Social Graph
Today our CEO Brad Klaus spoke on a panel with this title at the Social Media Optimization Conference. What does it mean…Read More >