Brands that run multiple offer programs get better results. Download our 2026 Playbook for ideas.

Optimizing your referral marketing strategy.

Mary Miller brings extensive experience in customer relationship management and referral marketing, focusing on personalization and quality control. At the summit, she shared how Wag! leverages Extole, Braze, and Segment to create a seamless referral system that rewards the right customers while combating fraudulent referrals.