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Customer AcquisitionMobileRefer-a-Friend ExamplesReferral Program Ideas
A Visual Tour of 40 Refer-a-Friend Programs
Chris Duskin
If you're starting a refer-a-friend program, this practically all-images article should give you plenty of referral ideas, save you some time, and get you headed in a great direction. Let's take a look at what refer-a-friend software can look like!
Mobile is a Must
The marketing battle right now is for attention. And the battle is won or lost on mobile. Mobile referral programs often feature dedicated referral menu items, streamlined sharing, tight copy, quick address book access, and advocate codes that are easily passed along. Below are more than 20 top refer-a-friend programs filled with mobile referral ideas.
Amazon Prime 
Chariot 
DoorDash 
Hotel Tonight 
Indochino 
Instacart 
Jack Threads 
Jetsetter 
Lima 
Luxe 
Lyft 
Madison Reed 
Munchery 
Postmates 
Saucey 
Scoot 
Shyp 
Sprig 
Square Cash 
Uber 
DocuSign 
Mobile is a Must
The marketing battle right now is for attention. And the battle is won or lost on mobile. Mobile referral programs often feature dedicated referral menu items, streamlined sharing, tight copy, quick address book access, and advocate codes that are easily passed along. Below are more than 20 top refer-a-friend programs filled with mobile referral ideas.
Amazon Prime
Chariot
DoorDash
Hotel Tonight
Indochino
Instacart
Jack Threads
Jetsetter
Lima
Luxe
Lyft
Madison Reed
Munchery
Postmates
Saucey
Scoot
Shyp
Sprig
Square Cash
Uber
DocuSign
Desktop Giants
Desktop refer-a-friend software plays around with personalization and asset creation to encourage more advocacy. Nextdoor, a social network for your neighborhood community, creates a personalized postcard with a referral code and mails it to your neighbor for free. Soap.com generates embedded personalized refer-a-friend banners for your blog or tumblr page. And, chances are, you've seen one of the TV commercials for the xfinity referral program. Airbnb
American Giant
Backcountry
Coinbase
Dropbox
eBags
Evernote
Gillette
Invision
Lands' End
Living Social
Minted
Nextdoor
Rue La La
Scentbird
Skillshare
Soap.com
Starbucks
xfinity
The 5 Golden Rules of Referral Marketing
Look at your referral marketing program from the customer's perspective and ask yourself how you can make sharing and accepting referrals a no-brainer.
Customer AcquisitionRefer-a-Friend ExamplesReferral Marketing Concepts
5 Psychology Principles to Make Refer-a-Friend Irresistible
While marketers understand the power of referral, many are stumped when it comes to using it effectively.
Consumer PsychologyRefer-a-Friend ExamplesReferral Marketing Concepts
How to Crack the Millennial Code through Referral Marketing
At around 80 million strong, Millennials are now the largest generation in American history, and they hold over $200 billion in combined spending power.
Consumer PsychologyReferral Marketing ConceptsReferral Program Ideas