If customer engagement is low and acquisition has dropped, it’s time to start or refresh your referral program. But how…
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
If content is king, then video is its hype man. Video takes what makes content successful-targeting and relevance-condenses it into a bite-sized format, and gets audiences more excited and primed for action.
Product reviewers offer a huge opportunity to boost customer acquisitions and revenue. Create a strategy to convert reviewers to advocates by identifying the best reviewers, talking to them, and incentivizing them to buy and share more.
The power of Word-of-Mouth promotion is no stranger to the world of marketing.
From photos to videos to posts and shares, consumers are sharing more online every day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before.
When you launch a referral marketing program, you’re encouraging your customers to match you and/or your product with their friends. For many people, matchmaking is natural.
The majority of your customer advocates want to share your referral program but only a fraction of them do. The goals you set for the program and how you align your program with these goals determine how many referred customers see your program.