Peloton’s connected fitness experience shot to success during the early days of the pandemic, then tripped, losing around 34% of its stock value by the
When you think of a referral program, chances are you picture customers referring their friends or colleagues. But there’s another powerful engine of growth hiding
Glossier’s marketing is a digital-first word-of-mouth approach to skin care and beauty products. They’ve transformed into one of the most successful D2C beauty brands in the cosmetics industry today.
What’s the recipe for a successful meal kit company? Start with a shell of product marketing, add in a slew of influencers, and sprinkle in
Email is your best referral asset. It’s by far the most popular referral method because people are used to sharing via email. Dashing off an
According to 80 percent of consumers, the positive experiences a brand offers are just as important as its products and services. So, if you’re not
Today, marketing teams have to be thrifty. They have to find creative ways to “do more with less”— in other words, to get the most
A robust referral program strategy is pivotal for sustained growth and customer engagement. It taps into the influential force of satisfied customers advocating for your
At Extole, we talk to a lot of companies who want to set up a referral program, but don’t know where to start. Getting your
