The Value of Social Proof for Fitness Brands In the world of premium fitness, trust is everything. Before committing to a subscription, prospective members want
Warby Parker went public in 2021, nearly doubling its valuation to $6.8 billion by the close of its first trading day. Not too shabby for
Peloton’s connected fitness experience shot to success during the early days of the pandemic, then tripped, losing around 34% of its stock value by the
When you think of a referral program, chances are you picture customers referring their friends or colleagues. But there’s another powerful engine of growth hiding
Glossier’s marketing is a digital-first word-of-mouth approach to skin care and beauty products. They’ve transformed into one of the most successful D2C beauty brands in the cosmetics industry today.
What’s the recipe for a successful meal kit company? Start with a shell of product marketing, add in a slew of influencers, and sprinkle in
Email is your best referral asset. It’s by far the most popular referral method because people are used to sharing via email. Dashing off an
According to 80 percent of consumers, the positive experiences a brand offers are just as important as its products and services. So, if you’re not
Today, marketing teams have to be thrifty. They have to find creative ways to “do more with less”— in other words, to get the most
