How to Design Your Referral Program for Virality
You set up a referral program because you know that it builds up a customer base and grows customer loyalty. You wanted to make authenticity a vital
May 9, 2017
You set up a referral program because you know that it builds up a customer base and grows customer loyalty. You wanted to make authenticity a vital
Are you still thinking of your brand as a “brick-and-mortar store with an online shop”? Or maybe “an online retailer with some physical locations”? It
There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a new frontier in product recommendations.
When marketers think about how to win at eCommerce, the first name that comes to mind is Amazon. 44% of consumers turn to Amazon first when
Just when you thought you figured out social media, everything changed again. Consumers—especially millennials—are showing a clear preference for private messaging as opposed to mass
Data is the key to refining any marketing channel. Referral is no different. Stats for which advocates refer the most, how long it takes them
In this age of constant connectedness, we’ve all seen people buried in their phones texting or composing that next Tweet. It almost seems like people
Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a
Successful companies are already using NPS to sniff out the customers most likely to refer friends. Here’s how they’re doing it, and how you can go a step further and use NPS data to make your referral program more effective.