Referral is the most personal kind of marketing because it taps into the word of mouth recommendations people make to each other every day. Here are three ways companies have used referral to advance their unique brands.
Referral marketing has placed the reigns of word of mouth solely in the hands of the marketer, providing a clear path to driving revenue.
It’s easy to confuse referral and affiliate— both drive new customers to you through a separate third party. But while affiliate is motivated by a predetermined financial arrangement, referral leans on personal relationships between friends and families to build increased engagement with a brand.
With your marketing site, you have to build trust and relevance with your users, and hit them hard with your product’s core value proposition.
While marketers understand the power of referral, many are stumped when it comes to using it effectively.
Getting your brand in front of your customers is hugely important—it’s a scientifically proven phenomenon.
At around 80 million strong, Millennials are now the largest generation in American history, and they hold over $200 billion in combined spending power.
Rather than thinking about the people involved in referral, you need to be thinking about the critical moments when those referrals happen.
Feel confident knowing that even the tiniest of improvements to your referral funnel will rebound through all of your customer acquisition.