In 2020, Bang Energy was the fastest-growing energy drink on the market, nearly edging out staples like Red Bull and Monster Energy. That same year,
With many schools fully or partially reopening after COVID-19 lockdowns, back-to-school shopping has taken on new significance for students, parents, and teachers who are eager
Noom is a weight loss app taking a bold stand against legacy apps like WW International (formerly Weight Watchers International). Founded in 2008 by Saeju
Industry disruption is difficult to imagine and even more difficult to achieve, especially in a traditional space like the financial industry. While many financial technology
Referral marketing is one of the fintech industry’s most powerful user acquisition tactic. Most banks and fintech companies have started using it to gain leads and loyal customers.
The Airbnb story has become a well-documented piece of startup lore over the years. Many people already know about how the vacation-rental unicorn began in
In order to keep future consumers engaged, you need to maintain brand flexibility and change initiatives when new online consumer habits arise.
If you want to build lasting relationships with consumers, you need to find new and inventive ways to entice them. Using different behavioral economics principles can help you do that.
