If you want to build lasting relationships with consumers, you need to find new and inventive ways to entice them. Using different behavioral economics principles can help you do that.
Brands that understand the underlying dynamics of WOM are creating armies of advocates and mountains of revenue in the process.
Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.
We are all trying to understand the impact of the Covid-19 crisis on our businesses and on the consumers who power them. You’ve likely been
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
The power of Word-of-Mouth promotion is no stranger to the world of marketing.
Take a closer look at how to design referral emails that get readers to click and take action.
The consumer packaged goods industry, once dominated by established giants, has been transformed by small and nimble entrants like Harry’s and Birchbox. These new players
The e-learning market, which includes everything from specialized skill training to guitar tutorials, will reach a staggering global value of $325 billion by 2025. To
