A Customer-Centric Approach to Fraud
We spend a lot of time working on how to block the bad guys. You know who I am talking about, the folks trying to
We spend a lot of time working on how to block the bad guys. You know who I am talking about, the folks trying to
There’s a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a new frontier in product recommendations.
Aeromexico values its frequent-flier rewards program at $1 billion. That means its loyalty program has more cash than many actual financial institutions. But all that
Every football fan remembers the over-the-top onslaught of commercials from DraftKings and FanDuel during the 2015 NFL season. With every break in the game, someone
Neither celebrities nor influencers can foster personal connections with your brand like a friend or family member. That’s why a referral is the pinnacle of personalized, genuine marketing.
Referral is the most personal kind of marketing because it taps into the word of mouth recommendations people make to each other every day. Here are three ways companies have used referral to advance their unique brands.
Referral marketing has placed the reigns of word of mouth solely in the hands of the marketer, providing a clear path to driving revenue.
It’s easy to confuse referral and affiliate— both drive new customers to you through a separate third party. But while affiliate is motivated by a predetermined financial arrangement, referral leans on personal relationships between friends and families to build increased engagement with a brand.
With your marketing site, you have to build trust and relevance with your users, and hit them hard with your product’s core value proposition.