How Tinder’s Marketing Strategy Led to 3 Billion Swipes in One Day
Dating has taken a major hit since Covid-19 forced people indoors and physically apart. Over half of 18- to 39-year-olds say they have given up
February 16, 2022
Dating has taken a major hit since Covid-19 forced people indoors and physically apart. Over half of 18- to 39-year-olds say they have given up
In 2020, Bang Energy was the fastest-growing energy drink on the market, nearly edging out staples like Red Bull and Monster Energy. That same year,
Sponsored content—or SponCon—was the modern-day marketer’s genius alternative to traditional ads. SponCon mimics native content to look organic so that it doesn’t disrupt the user
Noom is a weight loss app taking a bold stand against legacy apps like WW International (formerly Weight Watchers International). Founded in 2008 by Saeju
Uber, Robinhood, Airbnb, and PayPal are drastically different companies but have one thing in common—they grew exponentially because of their referral programs. They used their
The most effective advertising comes from word-of-mouth marketing, according to a Nielsen report. A referral sale, which takes advantage of word-of-mouth marketing, is the purchase a customer makes as
Everyone likes getting gifts, but sometimes giving them can be just as rewarding. That’s what nominate-a-friend programs do: put your customers in the position to
2020 was an excellent year for drinking at home. With restaurants and bars shut down, wine direct sales shot up by $222 million last year.
When it comes to the services and products that matter most, consumers often look to the people they trust for recommendations: their friends and family.