Category: Customer Acquisition

Genghis and the Modern Merchant

This year, 8 centuries from the desolation of the marauding hordes, make the 10% commitment – set a goal that 10% of your new customer acquisition will be from rewarded referrals from your existing customers.

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The Shifting Winds in Retail

Look at some examples of brands that have been able to transition from boxy storefronts to modernized, digital models, and what steps they took to get there.

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