Friends Still #1 for Nielsen
What’s in a name? Well, these days when someone you know recommends you try or buy something, chances are, you will. Why? Because the recommendation
What’s in a name? Well, these days when someone you know recommends you try or buy something, chances are, you will. Why? Because the recommendation
In the last installment of the A-to-Z WOM (word of mouth) series, we took a look at how the proliferation of social media adoption has
The Sportsman’s Guide, the ultimate website and catalog for outdoorsmen and women, has partnered with Extole for its first ever referral marketing program. The Sportsman’s
When it comes to referral incentives, gift cards are one of the most popular. There are three big reasons why brands love giving out gift cards rather than mere codes, and they have nothing to do with the plastic.