Extole takes CIO.com’s feature on 2015 learnings in retail to break down the current technology landscape and where referral marketing fits in as marketers prepare for 2016.
Whether you were in Philadelphia for Shop.org or not, you’ll want to check out these 5 takeaways from the show.
Your consumers are on mobile. That’s where they shop most, where they share most, and where they consume media most.
You’ve optimized referral CTA placements for maximum advocacy on mobile. Now how do you drive repeated sharing?
These are the best places inside your mobile app to put refer a friend links for new user acquisition.
Mobile isn’t just on its way: it’s here, now. And marketers can use it to acquire new customers right when they’re ready for your brand
http://skift.com/2014/07/10/why-hotels-need-to-worry-about-millennials-and-the-sharing-economy/
http://www.nytimes.com/books/97/03/23/lifetimes/asi-v-fair.html
The AdAge story about Mondelez’s Facebook storytelling strategy points to the benefits of using real-life content and approaching your customers on social media in the way that they live their lives.
storyline on the social media angle of the gigaom report
