Why Reviews and Referrals Work Together
When marketers think about how to win at eCommerce, the first name that comes to mind is Amazon. 44% of consumers turn to Amazon first when
November 18, 2016
When marketers think about how to win at eCommerce, the first name that comes to mind is Amazon. 44% of consumers turn to Amazon first when
Some brands treat their referral program like a Wild West bounty—as if they can just put up a sign reading, “Wanted: New Customers,” offer a
Successful companies are already using NPS to sniff out the customers most likely to refer friends. Here’s how they’re doing it, and how you can go a step further and use NPS data to make your referral program more effective.
In a lot of ways, it seems crazy that Tesla can even compete in the auto market without the billion dollar ad budgets, dealership networks,
Every football fan remembers the over-the-top onslaught of commercials from DraftKings and FanDuel during the 2015 NFL season. With every break in the game, someone
52% of people discover new apps through word-of-mouth. When we see an app that’s sent to us from a friend, we’re far more likely to try it out than one we stumble across on the App Store.
Referral is the most personal kind of marketing because it taps into the word of mouth recommendations people make to each other every day. Here are three ways companies have used referral to advance their unique brands.
Google’s AdWords used to be the only real player in digital advertising. People would search for specific things from their desktops, the vast majority of
Referral doesn’t just get more customers—it also gets better customers. And today, there are more communication channels than ever that referral can penetrate organically, from traditional SMS to chat, and email to the social network.