RECENT POSTS
Our latest ideas on advocacy and customer engagement
5 Reasons Why P2P Marketing is the New Influencer Marketing Trend
The development of influencer marketing is a bit like the evolution of a Pokémon. As a lowly Charmander becomes a…
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Extole + CyberGRX: A Third-Party Risk Assessment of Our Platform
It is impossible to assess data security without current and transparent insights into how your partners keep it safe. Extole…
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The Secrets of Grubhub’s Successful Marketing Strategy
Matt Maloney started Grubhub in 2004 with a simple grassroots goal: to connect hungry customers to restaurants. Fast forward nearly…
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How Brooklinen Used Direct-to-Consumer Marketing to Build a Bedding Empire
Brooklinen’s tagline as “the Internet’s favorite sheets” rings more true than most taglines. From 2014 to 2019, the Brooklyn-based bed…
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Peloton’s Social Media Strategy: How a Community-first Approach Led to Massive Growth
Peloton’s connected fitness experience shot to success during the early days of the pandemic, then tripped, losing around 34% of…
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5 Direct to Consumer Companies that Thrived in 2022… and How They Did It
Despite the highest levels of inflation in over forty years, consumers in the U.S. continue to spend at a steady…
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Glossier marketing: How the beauty brand used word-of-mouth to shake up the industry
Glossier’s marketing is a digital-first word-of-mouth approach to skin care and beauty products. They’ve transformed into one of the most successful D2C beauty brands in the cosmetics industry today.
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8 Ways to Test Your Customer Referral Program to Help Maintain Effectiveness
Once you launch a customer referral program, don’t let it run indefinitely without any changes. Just like you test ads…
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Refer-a-Friend Marketing Emails to Boost eCommerce Revenue
As an e-commerce company, you want to reach as many people as possible and convert them into customers to generate…
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