Watch the Customer-led Growth Summit
Marketing leaders share expertise on Customer-led Growth, LTV, CAC, and more.
On-Demand Wisdom from Industry Insiders
We’ve brought together customers, insiders, partners, and experts for the first-ever Customer-Led Growth Summit.
Hear from people who’ve been working with referral and Customer-Led Growth (CLG) programs for years on what works, what doesn’t, and what’s next.
Get Free Access
Customer-Led Growth
Lifetime Value
Customer Acquisition Cost
Customer Engagement
1
Treasury Wine Estates
2
Extole
3
Mary Miller, Head of CRM
Wag!
4
Greenlight
5
Extole
6
Ollie
7
SkyOne Federal Credit Union
On-Demand Videos from Marketing Leaders
“In any form of marketing, you always need to be data-driven, and you can never stand still. Referral, or CLG, is no different.”
“With a proper CLG program, you can reach exactly the right people with a highly tailored reachout – but you can do this in a systematic and structured way.”
“When you have a proper system in place, you can identify which referrals are quality, which aren’t – and how to reward the right people.”
“Getting a referral off the ground is table stakes for any B2C business. But keeping that referral program effective is an ongoing process of learning and evolving.”
Advanced Customer-led Growth Tactics
“The fact is, people buy from peope. And current customers encouraging new customers is the most reliable acquisition channel in history. CLG is about powering that channel in every way possible.”
Leveraging Happy Customers
“When people refer, when they talk about products that they love – they do it in their own language and voice. This means that every touchpoint can be unique.”
“There’s no better validation or salesperson than an existing happy customer. CLG is about using your existing customer base to drive growth. Get it right, and it’s far more efficient than blind ad spending.”
Featured Sessions
Advanced Customer-led Growth Tactics by Matt Roche
In this session, Matt emphasizes the shift from traditional customer acquisition to customer-led growth (CLG), focusing on leveraging existing customers for higher retention and long-term value (LTV).
Leveraging Happy Customers by Shem Swerkes
with Shem Swerkes
Shem discusses how Treasury Wine Estates uses Extole’s refer-a-friend feature to reward customers and friends with discounts on its luxury wine brands, which include Stags’ Leap, BV, and Frank Family.
Drive Customer-led Growth Across Every Channel
Engage Customers
Create real-time, omnichannel experiences using an enterprise-scale platform
Personalize Experiences
Combine configurable online, in-app programs with rich targeting
Reward Progress
Use a wide range of rewards to encourage behavior and the next action