Segment
Send Segment events and traits to Extole to target audiences and reward actions anywhere.
About Segment
Segment is a customer data platform (CDP) that helps companies harness first-party customer data. Segment's platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it's needed. IDC recently named Segment the #1 CDP in worldwide market share.
Segment and Extole
With the Extole Segment destination, brands can run Extole's acquisition and engagement campaigns on their first-party data. Reward customers for purchase and non-purchase actions online, in your app, and in store, and tailor content, rules, and rewards to different audiences by enriching Extole's real-time profiles with Segment data. You can also send data and audiences from Extole to the rest of your stack for a fuller view of each customer.
With Extole and Segment, we're able to reward our advocates and their friends for any type of engagement, whether that be a first time online purchase, a hair color subscription, or a color bar appointment at one of our salon locations. Being able to easily tailor the referral experience and rewards to the customer journey has been key to scaling customer acquisition through word of mouth
Request a demo
See the Extole and Segment integration in action
We'll walk you through how Extole connects to Segment, and how teams use the integration to run offer campaigns.
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A specialist will review your goals and reach out with times that work.
- We review your requestWe match you with a specialist who knows your category.
- We tailor the demoExamples, programs, and numbers chosen for your team.
- We meetA working session on your programs, pricing, and launch plan.
Until we meet, you might enjoy our playbook.
2026 Referral Marketing Playbook10 proven referral marketing plays, with the reward logic, targeting, and placement behind each.Get the playbook →More Data Management partners
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