The span of responsibilities is broad for any CMO. Marketing in all its forms and flavors demands an array of skills. Increasingly those skills require

An abandoned cart email has become a standard marketing tactic. When someone adds products to their cart but doesn’t checkout, there are a variety of

Marketers today have an incredibly rich understanding of who their ideal customer is, the likelihood of a channel reaching her, and the cost and return

Your relationship with your customer is built on a series of sparks. The beginning spark is when they first see or hear about your brand

In recent years, marketers have developed a better understanding of the importance of non-transactional conversions or micro-events along a customer journey. With that understanding, conversion

Outbound marketing, where you are proactively reaching out to your customers, should make up a significant portion of your promotional marketing mix that powers your

Engaging people across every social channel in order to better manage and identify customers who matter to your brand is what a social marketing platform

Creating a genuine relationship with your customers that feels organic isn’t always easy. With Extole’s cross-channel referral platform you can drive new customer acquisition, revenue,

With happy and engaged customers who appreciate the products you sell, you have a powerful way to encourage them to connect your brand with their