How to Design Your Mobile App for Referral (Part 2)
52% of people discover new apps through word-of-mouth. When we see an app that’s sent to us from a friend, we’re far more likely to try it out than one we stumble across on the App Store.
52% of people discover new apps through word-of-mouth. When we see an app that’s sent to us from a friend, we’re far more likely to try it out than one we stumble across on the App Store.
Personalization is about individuality and person-level insights. Referral marketing is a marketers key tool on the path to hyper personalization.
Referral is the most personal kind of marketing because it taps into the word of mouth recommendations people make to each other every day. Here are three ways companies have used referral to advance their unique brands.
Google’s AdWords used to be the only real player in digital advertising. People would search for specific things from their desktops, the vast majority of
Referral doesn’t just get more customers—it also gets better customers. And today, there are more communication channels than ever that referral can penetrate organically, from traditional SMS to chat, and email to the social network.
If you’re starting a refer-a-friend program, this all-images article will give you plenty of referral ideas, save you time, and put you in the right direction.
At around 80 million strong, Millennials are now the largest generation in American history, and they hold over $200 billion in combined spending power.
The very rare outlier companies like PayPal and Dropbox have hogged the headlines by driving insane, viral growth with their customer referral programs.
Wouldn’t it be nice to know what is coming? To get a crystal ball into the mind of Bezos and the future of retail?