CMO, Marketing, and Growth
The span of responsibilities is broad for any CMO. Marketing in all its forms and flavors demands an array of skills. Increasingly those skills require
July 27, 2020
The span of responsibilities is broad for any CMO. Marketing in all its forms and flavors demands an array of skills. Increasingly those skills require
An abandoned cart email has become a standard marketing tactic. When someone adds products to their cart but doesn’t checkout, there are a variety of
Marketers today have an incredibly rich understanding of who their ideal customer is, the likelihood of a channel reaching her, and the cost and return
Your relationship with your customer is built on a series of sparks. The beginning spark is when they first see or hear about your brand
In recent years, marketers have developed a better understanding of the importance of non-transactional conversions or micro-events along a customer journey. With that understanding, conversion
Too many marketing teams are in the unfortunate position of playing marketing catch-up. And it’s understandable. In marketing and in life when something works, the
Outbound marketing, where you are proactively reaching out to your customers, should make up a significant portion of your promotional marketing mix that powers your
There’s a way of reaching customers that most marketing execs haven’t mastered, despite 64 percent of them believing it’s the most powerful marketing there is. That’s Word
What is referral marketing? Think of it in simple terms: spreading the word about your products and services through your existing customers rather than traditional
