The expanding software industry has enabled companies to track referral results. The power of referral software enables customers to share your brand with friends, family, and followers, instantaneously, promoting existing customer loyalty all the while driving new customer acquisition. Referral software allows for tracking critical marketing metrics marketers leverage within their strategy to craft new and improved marketing measures.
To ensure your software meets industry standards and promises results, here are three principles to keep on the brain:
- Allow your customers to connect and share from wherever and whenever, on your website, social media, in-app, or email. An omni-channel is more important than ever; the digital landscape is changing, and your tactics must change along with it.
- A user-friendly experience is important to keep customers coming back. Shopping and conversation should be easy not just for the advocate, but for the friend as well.
- The sharing experience should be a personal for all parties. Sharing is most effective when the friend is aware of who referred them. The message should include their name, an image, and a customized message.
Online referral program software doesn’t have to be complicated. Download our 2016 Referral Guide today to get tips of the trade for carrying out a successful