As a premium fitness brand, The Sculpt Society operates in a category where trust and credibility are essential to growth. Prospective members want reassurance that a workout program will genuinely align with their goals and preferences before committing to a subscription. While The Sculpt Society already benefited from strong organic word of mouth, the team wanted a way to turn those recommendations into a reliable, measurable acquisition channel without losing the authenticity that made them effective in the first place.
The Sculpt Society saw an opportunity to elevate referrals from a passive growth driver into a strategic channel by leveraging an enterprise-level solution to manage branded, automated referral campaigns. To align with their premium, members-first fitness offering, referrals had to be highly intentional with regard to reward value, audience targeting, and messaging. The marketing team was looking for a platform that could support experimentation, provide actionable data, and adapt alongside the brand’s evolving go-to-market strategy—without adding operational complexity.
The Sculpt Society chose Extole to power a referral program that could scale with the business while preserving the premium experience members expect. With Extole, the team gained the flexibility to run a core refer-a-friend program for monthly and annual subscriptions, while continuously testing and optimizing through seasonal campaigns, limited-time bursts, and Drop-a-Hint experiences. Extole’s platform gave The Sculpt Society visibility into referral performance at every stage of the funnel, enabling the team to analyze conversion behavior, test different approaches, and refine their strategy over time. Just as importantly, the marketing team became highly self-sufficient in the platform, confidently launching campaigns, running reports, and iterating without heavy technical support. Their engaged approach to referrals, alongside Extole’s platform capabilities, helped them grow their free-trial conversion rate to an impressive 82%.
