How Referrals Boost the Power of Ratings and Reviews
Leverage the power that reviews and influencers can have when combined. Focus on funneling customers through these influencers’ reviews of your product to your website
July 18, 2017
Leverage the power that reviews and influencers can have when combined. Focus on funneling customers through these influencers’ reviews of your product to your website
Love or hate collaboration tool Basecamp, there’s no denying its popularity. And there’s no denying the smarts of the guys who built it. Not that
As online and offline retail intertwine, the ability to connect the two channels is becoming increasingly critical. 50% of customers we recently surveyed stated that
Successful companies are already using NPS to sniff out the customers most likely to refer friends. Here’s how they’re doing it, and how you can go a step further and use NPS data to make your referral program more effective.
Retailers need referral marketing now more than ever if they want to compete in e-commerce. The reason is that one company is completely dominating the
If you’re a marketing leader in, say, a retail business, you might think that a customer loyalty program is the best way to build up
It’s easy to confuse referral and affiliate— both drive new customers to you through a separate third party. But while affiliate is motivated by a predetermined financial arrangement, referral leans on personal relationships between friends and families to build increased engagement with a brand.
If you’re starting a refer-a-friend program, this all-images article will give you plenty of referral ideas, save you time, and put you in the right direction.
Look at your referral marketing program from the customer’s perspective and ask yourself how you can make sharing and accepting referrals a no-brainer.
