
14 Email Referral Program Teardowns for 2020
Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.

Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.

We are all trying to understand the impact of the Covid-19 crisis on our businesses and on the consumers who power them. You’ve likely been

Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.

This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.

Millennials are a generation with tremendous spending power. By tailoring your referral program to cater to their specific needs you boost the chances of the programs reach and effectiveness.

Take a closer look at how to design referral emails that get readers to click and take action.

After deregulation in the 1980’s, the telecommunications sector in the US became highly competitive. At that time MCI, one of the contenders in the long-distance

By now we’re all familiar with the importance of designing for mobile, but with some features it’s just hard to find the sweet spot between

When marketers think about how to win at eCommerce, the first name that comes to mind is Amazon. 44% of consumers turn to Amazon first when