Tesla's Referral Program: How to Grow with a $0 Marketing Budget
In a lot of ways, it seems crazy that Tesla can even compete in the auto market without the billion dollar ad budgets, dealership networks,
July 21, 2016
In a lot of ways, it seems crazy that Tesla can even compete in the auto market without the billion dollar ad budgets, dealership networks,
Every football fan remembers the over-the-top onslaught of commercials from DraftKings and FanDuel during the 2015 NFL season. With every break in the game, someone
52% of people discover new apps through word-of-mouth. When we see an app that’s sent to us from a friend, we’re far more likely to try it out than one we stumble across on the App Store.
Google’s AdWords used to be the only real player in digital advertising. People would search for specific things from their desktops, the vast majority of
Referral doesn’t just get more customers—it also gets better customers. And today, there are more communication channels than ever that referral can penetrate organically, from traditional SMS to chat, and email to the social network.
It’s easy to confuse referral and affiliate— both drive new customers to you through a separate third party. But while affiliate is motivated by a predetermined financial arrangement, referral leans on personal relationships between friends and families to build increased engagement with a brand.
If you’re starting a refer-a-friend program, this all-images article will give you plenty of referral ideas, save you time, and put you in the right direction.
Look at your referral marketing program from the customer’s perspective and ask yourself how you can make sharing and accepting referrals a no-brainer.
While marketers understand the power of referral, many are stumped when it comes to using it effectively.