Referral marketing has placed the reigns of word of mouth solely in the hands of the marketer, providing a clear path to driving revenue.
Confusing Affiliate & Referral Can Be Devastating to Your Customer Quality
It’s easy to confuse referral and affiliate— both drive new customers to you through a separate third party. But while affiliate is motivated by a predetermined financial arrangement, referral leans on personal relationships between friends and families to build increased engagement with a brand.
Why Referral & Loyalty Go Together Like Peanut Butter & Jelly
Customer loyalty programs began in the late 1700s, when American retailers started giving repeat customers copper coins they could exchange for a small bonus product at their next purchase. That’s loyalty in a nutshell.
A Visual Tour of 40 Refer-a-Friend Programs
If you’re starting a refer-a-friend program, this all-images article will give you plenty of referral ideas, save you time, and put you in the right direction.
The 5 Golden Rules of Referral Marketing
Look at your referral marketing program from the customer’s perspective and ask yourself how you can make sharing and accepting referrals a no-brainer.
5 Psychology Principles to Make Refer-a-Friend Irresistible
While marketers understand the power of referral, many are stumped when it comes to using it effectively.
5 Amazon Jobs and The Future of Retail
Wouldn’t it be nice to know what is coming? To get a crystal ball into the mind of Bezos and the future of retail?
What we’re reading: CIO’s top 7 take-aways from 2015
Extole takes CIO.com’s feature on 2015 learnings in retail to break down the current technology landscape and where referral marketing fits in as marketers prepare for 2016.
Advance Auto Parts’ Eight Keys to Refer-a-Friend for Better Customers
Advance Auto Parts acquires better customers through refer-a-friend than through its other channels. Learn 8 keys to how from Manager of Digital Marketing & Innovation Heath Bradbury.