14 A/B Marketing Tests to Optimize The Referral Funnel
How to get the best results from an A/B test and how to choose the right metrics for testing.
June 10, 2020
How to get the best results from an A/B test and how to choose the right metrics for testing.
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
You wouldn’t run the same ad indefinitely or share the same posts on social media every day because advertising and social media are responsive. You update them to adapt to customers’ changing needs and preferences. Your referral program should be responsive as well.
People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.
Subscription services are different from e-commerce products in that purchases are automatic without customers actively buying regularly. That’s why referral programs for subscription services have to be designed to match the service and be something advocates value.
The power of Word-of-Mouth promotion is no stranger to the world of marketing.
HQ has built a strong referral program that consistently attracts new users by creating a specialized niche for itself. With tactics like social proof and the fear of missing, HQ is able to showcase its uniqueness and stand out.
From photos to videos to posts and shares, consumers are sharing more online every day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before.
