Blog
Ideas and guidance for referral, loyalty, and offer programs.
How HelloFresh’s Marketing Strategy Made Them the Top U.S. Meal Kit
Start with a shell of product marketing, add in a slew of influencers, and sprinkle in a generous amount of advertising. At least that's what makes up HelloFresh's marketing…
AdvocacyAudience TargetingConsumer PsychologyCustomer Acquisition
How to Build eCommerce Loyalty with Customer Engagement Software
In today’s crowded ecommerce landscape, success isn’t just about attracting new customers; it’s about keeping them. Customer acquisition costs (CAC) are at an all-time high,…
Customer EngagementCustomer Loyalty
Introducing Reward Bank: Collectible Rewards That Inspire Action
We’re excited to announce Reward Bank, the newest addition to the Extole platform. It is built to help brands create better referral experiences, provide more refer-and-earn…
Extole NewsReferral Program Ideas
Customer Acquisition Strategy: Rewards to Offer at Every Step of the Customer Journey
Is your customer acquisition strategy working as well as it could be? If you stop rewarding buyers at the first interaction, or even the first purchase, it may be time to…
Customer Acquisition
Offering the Perfect Referral Incentive: What Actually Drives Customer Referrals
Choosing the right referral incentive can be the difference between a program that simply works and one that delivers real results. A compelling incentive boosts conversions…
Referral Program Ideas
Referral Program Best Practices: Using In-App Marketing to Drive Participation
One of the key components of an effective referral program is in-app promotion. Product managers play a crucial role in ensuring that users are encouraged to refer friends at…
Customer EngagementReferral Program Ideas
The Power of Personalization: 5 Tips for Designing a Unique Customer Journey for Referred Customers
One common mistake brands make when designing customer journeys is not recognizing that there are different types of customers. Referred customers are different from…
Customer Engagement
Lowering credit union acquisition costs through referrals
In the final session of the Customer-led Growth Summit, Michelle Markham, Marketing Manager at SkyOne Federal Credit Union, shared valuable insights on leveraging referral…
Customer-led Growth
Unleashing the Power of Referrals: Insights from Ollie’s Claudica Kenol
In the sixth session of the Customer-led Growth Summit, Claudica Kenol, Senior CRM Specialist at Ollie, shared valuable insights on leveraging referral programs in the pet food…
Customer-led Growth