Blog
Ideas and guidance for referral, loyalty, and offer programs.
Advanced Customer-led Growth: Insights from Extole’s CEO Matt Roche
In the fifth session of the Customer-led Growth Summit, Matt Roche, CEO of Extole, shared insights on the evolving landscape of customer acquisition and retention. Let’s…
Customer-led GrowthReferral Marketing Concepts
Referral Marketing Lessons from FinTech: A Greenlight Case Study
Extole recently hosted a discussion with Juanfe Rios, Senior Product Manager at Greenlight, as part of the industry-first Customer-led Growth Summit. Throughout Greenlight's…
Customer-led GrowthReferral Marketing Concepts
How Wag! doubled activation rates with a referral marketing platform
In the third session of the Customer-led Growth Summit, Mary Miller, Head of CRM at Wag!, shared insights on connecting pet parents with pet caregivers and has found innovative…
Customer-led Growth
Customer-Led Growth Decoded: Insights from Extole’s VP of Product
In the second session of the Customer-led Growth Summit, Kevin Zeisel, VP of Product at Extole, shared his experienced approach to Customer-led Growth, offering an alternative…
Customer-led Growth
The Customer-led Growth Summit: Unlocking the Power of Your Customer Base
In today’s rapidly evolving digital landscape, marketers seek innovative ways to build lasting customer relationships. The Customer-led Growth Summit is a groundbreaking series…
Customer-led Growth
Affiliate Marketing vs. Referral Marketing: Which Is Right for You?
Businesses today are hard-pressed to find the most effective marketing strategy that yields solid and consistent results. Affiliate marketing and referral marketing are both…
Referral Marketing Concepts
4 Proven Steps to Build A Customer Referral Program
Do you have a favorite restaurant you first tried because a friend recommended it? How about a book you read after your family member convinced you to? Most of our favorite…
Customer AcquisitionReferral Marketing Concepts
6 Referral Email Examples to Boost Your Referral Program
Are you launching a referral program? Then you’ll likely promote it via email to your existing customers.
AdvocacyRefer-a-Friend ExamplesReferral Program Ideas
Six Strategic Community Marketing Tips (With Examples)
According to 80 percent of consumers, the positive experiences a brand offers are just as important as its products and services. So, if you’re not offering value to consumers…
AdvocacyCustomer LoyaltyReferral Program Ideas