Blog
Ideas and guidance for referral, loyalty, and offer programs.
How Bang Energy Drink Influencers Tap into Gen Z to Generate $300 Million in Sales
In 2020, Bang Energy was the fastest-growing energy drink on the market, nearly edging out staples like Red Bull and Monster Energy. That same year, Bang Energy generated…
Audience TargetingConsumer PsychologyCustomer Acquisition
How Discord Built a Loyal Community That Led to Massive Referrals and Growth
Discord is a free voice chat, voice chat, and text app used primarily by gamers, and more recently, by students and teachers. It has 150 million active monthly users and is…
AdvocacyCustomer LoyaltyReferral Program Ideas
Vertical Neobanks: 10 Challenger Banks With Expert Tailored Rewards
The fintech industry continues to boom, with banking app revenue growing by approximately 88% from 2020 to 2021. But with this heightened consumer interest comes increased…
Refer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas5 Powerful Examples of Travel Marketing Content During COVID-19
The travel industry was hit extremely hard by COVID. International tourist travel dropped 65% in the first half of 2020alone. And for many companies, the response was to slash…
AdvocacyAudience TargetingCustomer LoyaltyReferral Program Ideas
5 Fintech Trends Marketers Can't Afford to Ignore
The global fintech market is booming and expected to reach $324 billion by 2026. This gives fintech marketers more opportunities to grow their customer base, but they'll be…
AdvocacyRefer-a-Friend ExamplesReferral Program Ideas
How Monzo Crowdfunded a Bank Using Relationship Marketing
A year before Monzo-a revolutionary online bank that was going to change the banking industry-launched, only 16% of customers of traditional banks in the UK agreed they had the…
Customer LoyaltyReferral Marketing ConceptsReferral Program Ideas
4 Clever Brand Ambassador Programs that Went Beyond SponCon
Sponsored content-or SponCon-was the modern-day marketer's genius alternative to traditional ads. SponCon mimics native content to look organic so that it doesn't disrupt the…
AdvocacyCustomer AcquisitionCustomer LoyaltyRefer-a-Friend ExamplesReferral Program Ideas
5 Marketing Lessons From the PayPal Referral Program That Netted 100M Users
While the average year-on-year growth rate for companies is between 15 to 45 percent, the PayPal referral program helped the company hit an astonishing average annual increase…
Refer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
Back to School Marketing 2021: A+ Tips for D2C Retailers
With many schools fully or partially reopening after COVID-19 lockdowns, back-to-school shopping has taken on new significance for students, parents, and teachers who are eager…
AdvocacyConsumer PsychologyCustomer LoyaltyRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas