Blog
Ideas and guidance for referral, loyalty, and offer programs.
A World Without Advertising
If he were alive, Leo Burnett, the American advertising giant responsible for household company characters including Tony the Tiger and Charlie the Tuna might have just seen…
Audience TargetingConsumer PsychologyData
3 Companies With Standout Growth Marketing Strategies
When it comes to growing your brand, traditional marketing methods just don't cut it anymore. Many of today's most successful brands have turned to growth marketing - and it's…
AdvocacyAudience TargetingConsumer PsychologyCustomer AcquisitionData
How to Market Online Courses in 2022 and Beyond
We are in the midst of an educational renaissance made possible by rapid changes in technology and society. For nearly a decade, growth in online learning has outpaced…
AdvocacyAudience TargetingConsumer PsychologyCustomer AcquisitionReferral Marketing Concepts
Forrester Study on the Impact of Extole
We commissioned Forrester Consulting to conduct a Total Economic Impact (TEI) study on the cost savings and business benefits enabled by Extole.
DataExtole News
4 Subscription Box Companies That Really Nail Their Brand Ambassador Programs
Your brand ambassadors love you - and it's not just because you paid them to talk about you. They actually want to hype your brand because they believe in the quality of your…
Audience TargetingConsumer PsychologyCustomer AcquisitionData
How Birdies Shoes Used Social Media to Fuel Its 200% Growth
Countless people increased their social media time during COVID-19. San Francisco-based shoe brand Birdies used this increase to its advantage, employing a hyper-focused social…
Audience TargetingConsumer PsychologyCustomer Acquisition
10 Referral Marketing Examples to Inspire Your 2022 Strategy
Referral marketing still reigns supreme as the most trusted form of advertising, with consumers 83% more likely to purchase a product after hearing about it from a friend or…
Refer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
How Tinder's Marketing Strategy Led to 3 Billion Swipes in One Day
Dating has taken a major hit since Covid-19 forced people indoors and physically apart. Over half of 18- to 39-year-olds say they have given up on love since the pandemic…
Audience TargetingConsumer PsychologyCustomer Acquisition
10 Valentine's Day Marketing Ideas for Social Media Your Audience will Love
Americans can't resist buying gifts for their loved ones on Valentine's Day, spending about $27.4 billion in 2020 alone. When you consider that 78% of consumers say a company's…
Audience TargetingConsumer Psychology