Blog
Ideas and guidance for referral, loyalty, and offer programs.
4 Direct To Consumer Brands Defying Rising D2C Cost-Of-Acquisition
A decade ago, internet ads were cheap, and direct to consumer companies grew like weeds. Now the advertising landscape has become significantly more expensive, and only the…
AdvocacyCustomer AcquisitionRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
Rethinking Acquisition and Loyalty After COVID
During COVID-19, we are seeing a range of business outcomes. Some businesses like food delivery are seeing spikes of up to 400% revenue growth. Some like movie theaters,…
AdvocacyCustomer AcquisitionCustomer Loyalty
COVID-19 Changed Online Consumer Habits. Here’s How to Keep Your New Customers.
In order to keep future consumers engaged, you need to maintain brand flexibility and change initiatives when new online consumer habits arise.
AdvocacyAudience TargetingConsumer PsychologyRefer-a-Friend ExamplesReferral Marketing Concepts
5 Behavioral Economics Principles Every D2C Marketer Should Know
If you want to build lasting relationships with consumers, you need to find new and inventive ways to entice them. Using different behavioral economics principles can help you do that.
AdvocacyConsumer PsychologyRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
How 'Blitzkrieg' Marketing Turned HelloFresh Into The US's Leading D2C Mealkit Company
D2C marketers can still learn a lot from HelloFresh’s rise to glory: the importance of tracking and analytics and the power of influencers both big and small.
Audience TargetingCustomer AcquisitionRefer-a-Friend ExamplesReferral Program Ideas
14 A/B Marketing Tests to Optimize The Referral Funnel
How to get the best results from an A/B test and how to choose the right metrics for testing.
AdvocacyAudience TargetingCustomer AcquisitionRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
WOM Marketing: A Guide to Harnessing Word of Mouth
Brands that understand the underlying dynamics of WOM are creating armies of advocates and mountains of revenue in the process.
AdvocacyConsumer PsychologyCustomer AcquisitionReferral Marketing Concepts
14 Email Referral Program Teardowns for 2020
Utilize these key takeaways in your referral emails to create a program that’s both desirable and easy for customers to participate in.
AdvocacyConsumer PsychologyCustomer AcquisitionRefer-a-Friend ExamplesReferral Program Ideas
Calibrating Referral Programs During the Covid-19 Crisis
We are all trying to understand the impact of the Covid-19 crisis on our businesses and on the consumers who power them. You've likely been spending significant time looking at…
AdvocacyConsumer PsychologyCustomer LoyaltyDataRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas