Blog
Ideas and guidance for referral, loyalty, and offer programs.
12 Brands That Will Make You Re-Evaluate Your Ecommerce Referral Program in 2020
Don’t blow up your ecommerce referral program just yet. Experiment with different approaches to find the one that gets you more customer engagement. Depending on what matters to your customers—recognition or deep discounts—adjust your program accordingly.
AdvocacyAudience TargetingConsumer PsychologyRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program Ideas
10 Powerful Places to Put Referral Links Throughout the Customer Journey
This post focuses on customers in the last three stages of the customer journey: purchase, retention, and advocacy. These are customers who’ve purchased something, experienced value, and are the most likely to share referral links within their networks.
AdvocacyCustomer AcquisitionCustomer LoyaltyRefer-a-Friend ExamplesReferral Program Ideas
4 Marketing Strategies To Make Your Referral Program More Effective
You wouldn't run the same ad indefinitely or share the same posts on social media every day because advertising and social media are responsive. You update them to adapt to customers' changing needs and preferences. Your referral program should be responsive as well.
Referral Marketing Concepts
How to Use Video in Your Referral Program to Drive Advocate Engagement
If content is king, then video is its hype man. Video takes what makes content successful-targeting and relevance-condenses it into a bite-sized format, and gets audiences more excited and primed for action.
AdvocacyReferral Program IdeasVideo
How to Use Customer Feedback to Improve Your Referral Program
An ineffective referral program means your customer acquisition efforts take a hit. To pinpoint the reasons why your program isn't performing, start by asking your customers — instead of assuming you know the answer.
Customer AcquisitionData
How to Use Customers' Personal Networks to Bolster Referral Marketing Strategies
People are more willing to accept referrals from their friends and family compared to just listening to what brands have to say. Brands can leverage this to create more impactful referral programs.
Customer LoyaltyReferral Marketing ConceptsReferral Program Ideas
How to Use Referral Marketing to Strengthen Your Subscription Service
Subscription services are different from e-commerce products in that purchases are automatic without customers actively buying regularly. That's why referral programs for subscription services have to be designed to match the service and be something advocates value.
Referral Marketing Concepts
3 Little-Known Truths About Word-of-Mouth Promotion
The power of Word-of-Mouth promotion is no stranger to the world of marketing.
AdvocacyConsumer PsychologyCustomer AcquisitionReferral Marketing Concepts
How HQ engages 100,000s of users with a killer referral program
HQ has built a strong referral program that consistently attracts new users by creating a specialized niche for itself. With tactics like social proof and the fear of missing, HQ is able to showcase its uniqueness and stand out.
Referral Marketing Concepts