Blog
Ideas and guidance for referral, loyalty, and offer programs.
3 Referral Program Ideas That Get Your Customers to Brag About You
From photos to videos to posts and shares, consumers are sharing more online every day and Mark Zuckerberg predicts that every year, consumers will share twice as much as the year before.
AdvocacyCustomer AcquisitionCustomer LoyaltyReferral Marketing Concepts
Onboarding for Referred Users: How to Bridge the Gap
To make sure referred customers use the incentive you've offered and experience the value your product offers, there needs to be a well-structured onboarding process. This ensures referred customers eventually become advocates.
Customer Acquisition
5 Referral Marketing Success Stories Targeting Millennials
Millennials are a generation with tremendous spending power. By tailoring your referral program to cater to their specific needs you boost the chances of the programs reach and effectiveness.
Refer-a-Friend Examples
The Real Reason Your Customers Aren't Referring Their Friends And How to Fix It
The majority of your customer advocates want to share your referral program but only a fraction of them do. The goals you set for the program and how you align your program with these goals determine how many referred customers see your program.
Advocacy
Cash, Gift Cards or Discounts: How to Offer a Reward That Will Attract More Referred Users
With so many incentive variations available, how do you know which one's right for your referral program? Here's a closer look at the options available and how to decide on which one will result in the most customer engagement.
Referral Marketing Concepts
How to Partner with an Influencer for Viral Referral Marketing
Marketers can use influencer marketing in conjunction with their referral program to increase the program's reach and convert more referred friends to customers.
Advocacy
How to Supercharge Your Social Referral Program [5-Part Checklist]
Social referral programs are end-to-end marketing programs that enable brands to reach out to highly-engaged, loyal customers and turn them into “social advocates.”
AdvocacyReferral Marketing ConceptsReferral Program Ideas
Why P&G's $100M Cut in Digital Ads Didn't Matter and What Brands Can Do Instead
There are large companies that have chosen to spend less on digital advertising and instead turn their attention to other options like referral marketing and loyalty programs. It's time to spend more time educating customers and showing them value.
Advocacy
How to Combine Referral Marketing with Other Tactics for More Impactful Outreach
Besides standard advertising there are other approaches companies can take to attract and retain customers. These strategies are easy to implement and address problems brought on by advertising.
Advocacy