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Our latest ideas on referral marketing
Why P&G’s $100M Cut in Digital Ads Didn’t Matter and What Brands Can Do Instead
There are large companies that have chosen to spend less on digital advertising and instead turn their attention to other options like referral marketing and loyalty programs. It’s time to spend more time educating customers and showing them value.
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How to Combine Referral Marketing with Other Tactics for More Impactful Outreach
Besides standard advertising there are other approaches companies can take to attract and retain customers. These strategies are easy to implement and address problems brought on by advertising.
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31 Brilliant Social Marketing Campaigns
Social media can either build up your brand or be its undoing. Companies recognize this and are taking social media much more seriously. We’ve curated a list of some of the best examples of social media marketing and we dig into why they all work so well.
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How to Track Your Referral Campaign With Your Sales and Marketing Goals
Your marketing and sales efforts work together to boost the effectiveness of your referral program. The metrics you track your program with will tell you whether you’re meeting your marketing and sales goals and if you need to make adjustments.
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13 Companies That Will Make You Rethink Your E-commerce Referral Program
13 examples from real companies of the best practices for e-commerce referral marketing. Find out what makes each company unique and how to apply these features to your own referral marketing program.
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Omnichannel Referrals: Creating a Seamless User Experience
Referring customers across different platforms has to be a seamless experience in order for advocates to take part. Here are five examples of companies that use omnichannel referrals and what we’ve learned from them.
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Creating a Viral Referral Program is More Strategic than You Think
Viral referral programs take more than a standard offer and crafty content. For a program to take off it needs strategic structure and design. Here are some examples of popular programs that do just that.
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An Epic List of 75 Best Referral Programs for 2018
Nothing’s worse than trying to launch an enticing new referral program but getting stuck with what to do. That’s where…
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Genghis and the Modern Merchant
This year, 8 centuries from the desolation of the marauding hordes, make the 10% commitment – set a goal that 10% of your new customer acquisition will be from rewarded referrals from your existing customers.
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