Retailers’ digital marketing budgets are soaring. Get your advocates talking with referrals. Internet Retailer’s second annual digital marketing survey examines how online retailers are adapting

Master refer-a-friend programs with the definitive source for concepts, terms, acronyms, and use cases. The Extole Encyclopedia of Referral Marketing describes referrals from A-to-Z, including

Extole’s survey of over 300 retail marketers uncovered a hidden connection: retailers who care about loyalty choose referral marketing. Retailers with loyalty programs use referral

Retailers’ digital marketing budgets are increasing. What are they spending them on? Social, email, and referral. Why? Because they’re top channels for acquisition, conversion, retention

Gigaom Research surveyed 300 U.S. digital marketers to learn what tactics they use for brand awareness, customer acquisition, conversion and retention. They found email is

Referrals are the acquisition marketing channel for the next decade. They attract new customers to brands — but many people still don’t understand how or

The world is full of small players who are challenging their industries with new, innovative strategies like referral marketing to drive growth. Whether your company

While the act of sharing is not new, the rise of social media has created a fundamental shift in the way consumers share content and