Blog
Ideas and guidance for referral, loyalty, and offer programs.
Past and Future of Friends & Family Campaigns
After deregulation in the 1980's, the telecommunications sector in the US became highly competitive. At that time MCI, one of the contenders in the long-distance segment of the…
Customer AcquisitionRefer-a-Friend ExamplesReferral Program Ideas
How Referrals Boost the Power of Ratings and Reviews
Leverage the power that reviews and influencers can have when combined. Focus on funneling customers through these influencers' reviews of your product to your website where,…
AdvocacyCustomer AcquisitionReferral Marketing Concepts
Gen-Z: Dominating the Future of the E-Learning Market
The e-learning market, which includes everything from specialized skill training to guitar tutorials, will reach a staggering global value of $325 billion by 2025. To put that…
Audience TargetingConsumer PsychologyReferral Marketing Concepts
A Customer-Centric Approach to Fraud
We spend a lot of time working on how to block the bad guys. You know who I am talking about, the folks trying to game the system to get a quick deal. We are getting really…
AdvocacyConsumer PsychologyReferral Marketing Concepts
How to Design Your Referral Program for Virality
You set up a referral program because you know that it builds up a customer base and grows customer loyalty. You wanted to make authenticity a vital part of your marketing…
AdvocacyCustomer LoyaltyReferral Marketing Concepts
4 Ways to Turn Occasional Customers into Loyal Followers
Are you still thinking of your brand as a “brick-and-mortar store with an online shop”? Or maybe “an online retailer with some physical locations”?
AdvocacyCustomer LoyaltyReferral Marketing Concepts
7 Mobile Referral Program Teardowns
By now we're all familiar with the importance of designing for mobile, but with some features it's just hard to find the sweet spot between functionality and simplicity.
MobileRefer-a-Friend ExamplesReferral Program Ideas
Man Plus Machine: Better Recommendations with Referral
There's a lot of innovation happening in machine learning and artificial intelligence. In retail and eCommerce, machine learning created a new frontier in product…
AdvocacyConsumer PsychologyReferral Marketing Concepts
Why Reviews and Referrals Work Together
When marketers think about how to win at eCommerce, the first name that comes to mind is Amazon.
AdvocacyRefer-a-Friend ExamplesReferral Program Ideas