The Customer-led Growth Summit: Unlocking the Power of Your Customer Base

In today’s rapidly evolving digital landscape, marketers seek innovative ways to build lasting customer relationships. The Customer-led Growth Summit is a groundbreaking series of talks designed to explore how to leverage your existing customer base to acquire new customers and members.

What is Customer-led Growth?

Customer-led Growth (CLG) is a marketing and sales model that harnesses the power of your current customers to drive acquisition, retention, and overall business growth. Unlike traditional marketing methods that rely heavily on paid advertising, CLG cultivates deeper, multi-dimensional relationships with your customers, empowering them to advocate for your brand.

The Customer-led Growth Summit Agenda

The summit brings together industry leaders and innovators who have successfully implemented CLG strategies across various sectors, offering knowledge you can implement immediately.

1. Leveraging Happy Customers - with Shem Swerkes, Treasury Wine Estates Hear how the world’s leading luxury winery uses refer-a-friend programs for customer acquisition and retention in a highly competitive market.
2. Customer-Led Growth Decoded - with Kevin Zeisel, Extole Explore various approaches to CLG, including targeted audience programs, influencer strategies, burst campaign ideas, and the role of AI in shaping the future of customer-led growth.
3. Defining Referral Quality - with Mary Miller, Wag! Learn how Wag! navigates the challenges of a multi-audience marketplace, leveraging referrals from both pet parents and caregivers to drive growth.
4. Fine-Tuning Your Referral Program - with Juanfe Rios, Greenlight Explore calibrating incentives, evolving programs, and measuring success in referral marketing for the fintech industry.
5. Advanced Customer-led Growth Tactics - with Matt Roche, Extole Dive deeper into the three dimensions of customer relationships and learn how to approach CLG as performance marketing with brand impact.
6. The Power of Testing - with Claudica Kenol, Ollie Uncover the surprising results of A/B testing in referral programs and learn how personalization can significantly boost engagement and sharing rates.
7. Personalizing at Scale - with Michelle Markham, SkyOne Federal Credit Union Hear how a credit union leverages existing members to drive customer acquisition with a measurable cost reduction.

Join Us in Shaping the Future of Customer Acquisition

The Customer-led Growth Summit is more than just a series of discussions—it’s an introduction to a movement towards more sustainable, customer-centric relationships. We’re excited to invite you to join us on this learning journey. Watch the Customer-led Growth On-Demand Summit and take the first step towards building a more loyal, engaged, and valuable customer base.