
How to Design Your Mobile App for Referral (Part 1)
Google’s AdWords used to be the only real player in digital advertising. People would search for specific things from their desktops, the vast majority of

Google’s AdWords used to be the only real player in digital advertising. People would search for specific things from their desktops, the vast majority of

Referral doesn’t just get more customers—it also gets better customers. And today, there are more communication channels than ever that referral can penetrate organically, from traditional SMS to chat, and email to the social network.

It’s easy to confuse referral and affiliate— both drive new customers to you through a separate third party. But while affiliate is motivated by a predetermined financial arrangement, referral leans on personal relationships between friends and families to build increased engagement with a brand.

If you’re starting a refer-a-friend program, this all-images article will give you plenty of referral ideas, save you time, and put you in the right direction.

Look at your referral marketing program from the customer’s perspective and ask yourself how you can make sharing and accepting referrals a no-brainer.

While marketers understand the power of referral, many are stumped when it comes to using it effectively.

Advance Auto Parts acquires better customers through refer-a-friend than through its other channels. Learn 8 keys to how from Manager of Digital Marketing & Innovation Heath Bradbury.
Trinity Solar, the leading designer and integrator of solar electric systems in the Northeast, has teamed up with Extole to launch a referral program. The