Blog
Ideas and guidance for referral, loyalty, and offer programs.
5 Psychology Principles to Make Refer-a-Friend Irresistible
While marketers understand the power of referral, many are stumped when it comes to using it effectively.
Consumer PsychologyRefer-a-Friend ExamplesReferral Marketing Concepts
How to Crack the Millennial Code through Referral Marketing
At around 80 million strong, Millennials are now the largest generation in American history, and they hold over $200 billion in combined spending power.
Consumer PsychologyReferral Marketing ConceptsReferral Program Ideas
Seize Moments with Cross-Device Referral
Rather than thinking about the people involved in referral, you need to be thinking about the critical moments when those referrals happen.
Consumer PsychologyMobileReferral Marketing Concepts
How to Model Non-Viral Referral
Feel confident knowing that even the tiniest of improvements to your referral funnel will rebound through all of your customer acquisition.
Consumer PsychologyCustomer AcquisitionReferral Marketing Concepts
4 Key Funnel Metrics from 400 Referral Programs
The very rare outlier companies like PayPal and Dropbox have hogged the headlines by driving insane, viral growth with their customer referral programs.
Referral Marketing ConceptsReferral Program Ideas
A Closer Look at Amazon App Refer-a-Friend
Amazon’s referral program, previously only to be found buried deep inside settings, is now being presented as an ad to Amazon shoppers inside of the mobile app, encouraging them to refer their friends.
Advocacy
My Thoughts on Amazon
They're they go again. Amazon has now kicked your marketing plan square in the teeth. Remember today.
Advocacy
Advance Auto Parts' Eight Keys to Refer-a-Friend for Better Customers
Advance Auto Parts acquires better customers through refer-a-friend than through its other channels. Learn 8 keys to how from Manager of Digital Marketing & Innovation Heath Bradbury.
Customer AcquisitionRefer-a-Friend ExamplesReferral Marketing ConceptsReferral Program IdeasThe Future of Loyalty is Referral
When you want more customers in your loyalty program, how do you get them? Create bonus incentives for joining? In-store and point-of-sale initiatives?
Advocacy