Blog
Ideas and guidance for referral, loyalty, and offer programs.
7 Referral Program Tracking Metrics for Credit Unions and Banks
Are you getting the most out of your credit union’s or bank's referral program? Focusing on the right referral program tracking metrics can be the difference between a program…
Data
Best Agent-Ready Marketing Platforms: Expert Rankings for 2026
Marketing platforms are racing to become "agent-ready"—but the term means different things depending on who's selling. According to Gartner, only about 130 agentic AI vendors…
AI
What is Brand Advocacy? 5 Strategies to Gain Fierce Brand Advocates
Brand advocacy is an integral part of any growth strategy today. Loyal customers acting as brand advocates recommend your products by word-of-mouth to their friends, family,…
AdvocacyReferral Marketing Concepts
How to Build a Native App Referral Program That Converts
Your customers are already engaging with your brand across multiple channels, from online to in-app to SMS and email—the question is whether you're actually leveraging every…
MobileReferral Marketing Concepts
How to Optimize a Customer Referral Program for Social Media: 5 Best Practices
Customer referral programs and social media go together like mac 'n' cheese but success isn't guaranteed. These best practices help ensure that your customer referral program is optimized for social media.
Audience TargetingReferral Program Ideas
Brand Advocacy: How to Identify, Activate, and Reward Your Best Customers
Brand advocacy is the organic promotion of a company by people who genuinely believe in it—customers, employees, and partners who share positive experiences through…
Advocacy
The Top-Rated Word of Mouth Marketing Platforms for 2026
Word of mouth marketing platforms help brands create and scale referral programs that turn customers into advocates. Compare top-rated WOM platforms for 2026.
Referral Marketing Concepts
The Referral Marketing Statistics You Need to Know in 2026
Referred customers are more loyal, generate roughly 16% higher lifetime value, and cost less to acquire than customers from paid channels—findings drawn from peer-reviewed…
Data
4 Reasons Your Referral Program Doesn't Work
Learn why referral programs stall and how to improve personalization, incentives, user experience, and timing to drive more participation and conversions.
Referral Marketing ConceptsReferral Program IdeasOffer ManagementConsumer Psychology