Whoa! Forrester’s Total Economic Impact of Extole is a 282% increase in ROI over 3 years! Download this new Forrester report
Word-of-mouth has always been a powerful way to grow your business, but these days, it’s more critical than ever. Consumers increasingly rely on recommendations from friends and family to make purchase decisions, and referral marketing can generate massive returns for eCommerce brands.
In fact, a recent study found that 93% of people are willing to trust a brand recommended by a friend or family member, while only 38% are willing to trust an ad for that same brand.
That’s where the partnership between Extole and Attentive comes in. By combining Extole’s customer-led growth platform with Attentive’s SMS first platform, you can take your referral marketing efforts to the next level and supercharge your growth.
Here are just a few ways you can use Extole and Attentive together to drive customer acquisition, engage your customers, and drive repeat purchases.
For setup and configuration, please refer to Extole’s technical documentation.
One effective way to drive new customer acquisition is to ask your existing subscribers for a referral when they are most happy and engaged with your brand. Here’s how you can use Attentive and Extole together to maximize referrals and engage customers.
Step 1 – Identify “moments of delight” in your customer journey: Determine the moments in your customer journey where your customers are happiest and most engaged with your brand. These moments may be post-purchase after a customer places an order, or after they leave a positive review.
Step 2 – Set up Journeys in Attentive: Use pre-built or custom journey triggers in Attentive to set up a referral promotion based on the moments of delight you’ve identified in Step 1. Then, simply draft your message and insert a unique trackable Extole promote link that will take subscribers to your referral program to share.
Tip: In your Journeys, make sure to highlight the benefits of referring a friend, such as a discount or bonus points and increase urgency with limited time offers.
Make it easy for customers to refer their friends by adding their personalized share link in your Attentive Journeys. Subscribers can simply forward the text with their personalized share link to friends and family to start sharing, all without having to leave their messaging app.
Identify Deal-Seekers: Create “promotional” or “deal-seeker” segments in Attentive when customers try to refer themselves for a discount. While these customers didn’t qualify for the referral offer, they will be motivated to buy if you offer them a discount to shop now.
Target VIP’s with Loyalty Exclusives: Create a VIP segment in Attentive of advocates who have driven 2+ successful referrals in the last 12 months. These are some of your most valuable and loyal customers, and by targeting them with exclusive offers in the future, you can retain them as loyal customers and champions for your brand.
Send Product Recommendations: Capture product preferences when customers share specific products with their friends in your Extole-powered programs. Use those preferences as a branch in your Attentive Journeys to promote new or recommended products in the same category.
With Extole and Attentive, you can easily send referral coupon codes to advocates and their referred friends via text. By making it easy for advocates and their friends to redeem rewards, you can turn word-of-mouth recommendations into actual purchases and grow your business.
Tip: In your referral reward earned Journeys, create a branch for those who have earned their reward but haven’t converted yet and nudge them with a reminder to redeem now
By combining Extole and Attentive, you can create powerful, personalized referral marketing campaigns that leverage the trust and social proof that come with word-of-mouth recommendations. Ready to get started? Contact your Client Success Manager to learn more about how you can use Extole and Attentive to build a successful referral marketing program.